You know something is wrong.
This tells you what.
Most accounts fail on a handful of things that never surface in the platform's own recommendations — a pixel firing twice, a campaign with no negatives, a budget capped below what the auction wants. 161 controls, each weighted by what it costs you.
Six things the audit looks at.
- 01
Conversion Tracking
Pixels, events, and attribution.
Whether conversions are firing, firing twice, or not firing at all — tag coverage, server-side events and deduplication, attribution windows, and consent. Weighted heaviest, because every other number in the account is reported on top of this one.
- 02
Account Structure
Campaigns, ad groups, and targeting.
Campaign and ad group organisation, keyword and audience overlap, negative coverage, placement selection, and the settings that quietly opt you into inventory you never asked for.
- 03
Bidding and Budget
Pacing, caps, and marginal return.
Bid strategy fit, budget sufficiency against impression share lost to budget, pacing, and the arithmetic behind it — break-even CPA, LTV:CAC, MER, and a forecast. Model-free by design: it either computes or returns nothing.
- 04
Creative
Coverage, diversity, and fatigue.
Format and asset coverage, concept diversity, message match against the landing page, and fatigue signals — frequency and declining performance on creative that has been running too long.
- 05
Policy and Eligibility
What could get you disabled.
Policy and regulated-category exposure, disapprovals, brand safety, and deprecated features you are still relying on. A critical failure here caps your grade no matter how the rest of the account scores.
- 06
Everything After the Audit
Ledger, schedule, and reports.
Findings that persist across runs so re-audits report movement, weekly or monthly re-audits with regressions mailed to you, a client-ready report, a PPC calculator, and a public API with MCP support.