Free Google Ads audit
All 161 controls, a score out of 100, and the failing checks ranked by what they cost you. One advertiser account, one audit a month, no card.
What the free plan runs
The same audit the paid plans run. Paid plans raise how many accounts you hold and how often you can audit them, never the depth of the audit.
All 161 weighted controls
Conversion tracking, account structure, bidding, wasted spend, creative, and policy. Nothing is held back for a paid tier.
A score and a grade you can argue with
0-100 and A-F, with the evidence behind every verdict. A control the data cannot answer is recorded as not applicable, never guessed.
Fixes ranked by cost, not by effort
The report names the campaign, shows the number, and orders the work by what each failure is costing you.
A client-ready report
Shareable by link, with the account id and raw evidence stripped out.
161 controls, published in full.
You do not need API access to start
Authorise on Google's own screen and the audit reads the account directly. If you cannot grant access, paste an export instead: the report will say which controls your data could not answer rather than guessing at them.