Your ad account scores a 61 and here is every reason why.
161 weighted controls, run against the live account. Each one passes, warns, fails, or says the data could not answer it — never a guess. Then fix what failed without leaving the report.
- Controls
- 161
- Platforms
- 3
- Guessed verdicts
- 0
- G12No negative keyword list on any search campaign
- G47Two campaigns spent with zero conversions recorded
- M08Conversions API not sending server-side events
A diagnosis, then the repair
Most audit tools stop at the list. This one names the campaign, shows the number, and offers the change — checked with the platform first and reversible after.
A score you can argue with
0-100 and A-F, weighted by category. Every control shows the evidence it judged, so you can disagree with a verdict instead of guessing at one.
Findings that survive the next audit
Mark something fixed and the next run tells you if it broke again. Mark it won't-fix and it stays quiet forever.
Fixes applied from here
Pause a campaign, raise a budget, exclude a wasted query, create an ad. Each change is validated by the platform before your card, your budget or your traffic moves.
Undo on every change
The value that was there before is recorded before the change is made, so putting it back is one click and not a memory test.
What you pay for and already rank for
Join your paid search terms to your organic positions and find the queries you are buying twice.
Re-audits on a schedule
Weekly or monthly, with a digest that leads on what moved rather than repeating what did not.
Connect, audit, act, repeat
- 01
Connect the account
Authorise on the platform's own screen. We hold no token — every read asks for a fresh one, so revoking access works immediately.
- 02
Run the controls
161 checks against the live account. Anything the data cannot answer is marked as such rather than assumed to pass.
- 03
Apply what you agree with
Work the ranked list. Each fix is dry-run against the platform, then applied only when you confirm it.
- 04
Watch for regressions
The next audit compares against the ledger and tells you what came back.
Priced per advertiser, per month
An audit is worth most when it runs again. Plans are sized by how many advertiser accounts you look after.
Free
One advertiser, one audit a month. Enough to see what this finds.
- 1 advertiser account
- 1 audit a month
- All 161 controls
- Client-ready report
- Findings tracking
Solo
Three advertisers, audited as often as you like, on a schedule.
- 3 advertiser accounts
- 100 audits a month
- Scheduled re-audits
- Apply fixes to the account
- Google, Meta and TikTok
Agency
Fifteen advertisers, for people who do this for a living.
- 15 advertiser accounts
- 500 audits a month
- Scheduled re-audits
- Shareable client reports
- Apply fixes to the account
- Google, Meta and TikTok
The budget review and the paid-versus-organic analysis are free on every plan, including the free one. They call no model.
The things worth asking first
What is a control, exactly?
One checkable statement about the account — whether conversion tracking records a value, whether a search campaign has negatives, whether creative has been refreshed. Each carries a severity and a category weight, which is how 161 verdicts become one score.
Can it change my account without asking?
No. Every change is confirmed by you individually, there is no bulk action, and any ad it creates is created paused. The platform validates the change before it is applied, and the previous value is recorded so it can be undone.
Which platforms does it read?
Google Ads, Meta Ads and TikTok Ads. Google supports applying changes today; Meta is read-only until its write permission is approved, which the interface says plainly rather than discovering at the last step.
What can I do without paying?
Audit one advertiser account once a month, with the complete report and findings tracking. The budget review and the paid-versus-organic analysis are free on every plan, because they call no model.
What happens if I cancel?
Your plan runs to the end of the period you have paid for, then drops to free. You keep your projects, your audit history and your findings.
Find out what your account scores
One advertiser account, one complete audit, no card. If the number is embarrassing, it was already embarrassing yesterday.
Free plan · no card required