google-adsaudits
What a Google Ads audit should actually check
Most audit checklists are opinions in a numbered list. Here is what separates a control worth running from a tip, and why the answer has to be N/A sometimes.
The DadADS Blog
What we learn running 163 controls over other people's ad accounts. Mostly about what actually costs money, and why so much audit advice cannot be checked.
Audits
What the controls check, and why