G37criticalGoogle Ads
Target CPA/ROAS reasonableness
- Pass
- Within 20% of historical
- Warning
- 20-50% off
- Fail
- <50% of actual
All controls
Settings & Targeting
18 controls, 1 of them critical.
G36highGoogle Ads
Smart bidding strategy active
- Pass
- All campaigns ≥15 conv/30d use automated bidding (ECPC removed March 2025)
- Warning
- Partial / ECPC remaining
- Fail
- Manual CPC on campaigns with sufficient data
G38highGoogle Ads
Learning phase status
- Pass
- <25% of campaigns in Learning Limited
- Warning
- 25-40%
- Fail
- >40%
G39highGoogle Ads
Budget constrained campaigns
- Pass
- Top performers "Eligible"
- Warning
- Minor limitation
- Fail
- Severely budget-limited
G50highGoogle Ads~10 min to fix
Sitelink extensions
- Pass
- ≥4 sitelinks
- Warning
- 1-3
- Fail
- None
G56highGoogle Ads
Audience segments applied
- Pass
- Remarketing + in-market in Observation
- Warning
- Some applied
- Fail
- None
G57highGoogle Ads
Customer Match lists
- Pass
- Uploaded, refreshed <30 days
- Warning
- >30 days old
- Fail
- None
G58highGoogle Ads
Placement exclusions
- Pass
- Account-level exclusions (games, apps, MFA)
- Warning
- Campaign-level only
- Fail
- None
G59highGoogle Ads
Landing page mobile speed
- Pass
- LCP <2.5s
- Warning
- 2.5-4.0s
- Fail
- >4.0s
G60highGoogle Ads
Landing page relevance
- Pass
- H1/title matches ad group theme
- Warning
- Partial
- Fail
- No relevance
G40mediumGoogle Ads
Manual CPC justification
- Pass
- Only on campaigns <15 conv/month
- Warning
- 15-30 conv/mo
- Fail
- >30 conv/mo
G41mediumGoogle Ads
Portfolio bid strategies
- Pass
- Low-volume campaigns grouped
- Fail
- Multiple <15 conv campaigns independent
G51mediumGoogle Ads
Callout extensions
- Pass
- ≥4 callouts
- Warning
- 1-3
- Fail
- None
G52mediumGoogle Ads
Structured snippets
- Pass
- ≥1 set
- Fail
- None
G53mediumGoogle Ads
Image extensions
- Pass
- Active for search campaigns
- Fail
- None
G54mediumGoogle Ads
Call extensions (if applicable)
- Pass
- With call tracking for phone-based
- Warning
- Without tracking
- Fail
- None for phone-based
G61mediumGoogle Ads
Landing page schema markup
- Pass
- Product/FAQ/Service schema
- Fail
- None
G55lowGoogle Ads
Lead form extensions
- Pass
- Tested for lead gen
- Fail
- Not tested