T17highTikTok Ads
CTR benchmark
- Pass
- CTR ≥1.0% for in-feed ads
- Warning
- CTR 0.5-1.0%
- Fail
- CTR <0.5%
All controls
Performance
3 controls.
T18highTikTok Ads
CPA target
- Pass
- CPA within target range
- Warning
- CPA 1.5-3x target
- Fail
- CPA >3x target (trigger 3x Kill Rule)
T19mediumTikTok Ads
Video completion rate
- Pass
- Average video watch time ≥6 seconds
- Warning
- 3-6 seconds
- Fail
- <3 seconds average watch time