Cross-Platform

3 controls, 1 of them critical.

X-PI1criticalAll platforms

Privacy infrastructure completeness

Pass: Consent Mode V2 (Google) AND CAPI (Meta) AND Events API + ttclid passback (TikTok) all in place for the platforms in use.
Warning: Present on some platforms in use but not all.
Fail: Missing on one or more platforms in use — without proper signals, no optimization works.

X-CD1highAll platforms

Creative diversity audit

Pass: >=5 genuinely distinct creative concepts running across the account set.
Warning: 3-4 distinct concepts.
Fail: <3 distinct concepts. Andromeda (Meta), Smart+ (TikTok) and PMax (Google) all use creative signals for targeting.

X-RF1highAll platforms

Platform-appropriate refresh cadence

Pass: Refreshes within cadence: TikTok 7-10d, Meta 14-21d, Google 8-12w.
Warning: Up to 50% past cadence on one platform.
Fail: Overdue refresh on any platform in use.