T05criticalTikTok Ads
Creative volume
- Pass
- ≥6 creative assets per ad group
- Warning
- 3-5 creatives
- Fail
- <3 creatives per ad group
All controls
Creative Quality
12 controls, 2 of them critical.
T06criticalTikTok Ads~10 min to fix
Vertical video format
- Pass
- All video assets 9:16 (1080x1920)
- Warning
- Mixed ratios with some vertical
- Fail
- No vertical video (landscape only)
T07highTikTok Ads
Native-looking content
- Pass
- Ads look organic / creator-style (not polished corporate)
- Warning
- Semi-native style
- Fail
- Clearly corporate/polished ads
T08highTikTok Ads
Hook strategy
- Pass
- First 1-2 seconds have attention-grabbing hook
- Warning
- Decent hook but not optimized
- Fail
- No clear hook in opening
T09highTikTok Ads
Creative lifespan
- Pass
- No creative active >7 days with declining CTR (7-10 day avg lifespan). Frequency <2.5x. Campaigns with 10+ unique creatives achieve 1.3x higher ad recall, 3.0x purchase intent, 1.5x higher awareness vs <5
- Warning
- 7-14 days with minor decline; frequency approaching 2.5x
- Fail
- >14 days with significant CTR decline. Frequency >2.5x causes 30-40% CVR drops
T10highTikTok Ads~10 min to fix
Spark Ads utilization
- Pass
- Spark Ads tested and active (+30% completion rate, +142% engagement rate, +43% CVR, -4% CPM vs non-Spark). Profile landing page = 69% higher CVR and 37% lower CPA. Strategy: test with dark ads first, identify top performers, convert winners to Spark
- Warning
- Tested but paused
- Fail
- No Spark Ads tested (~3% CTR vs ~2% standard)
T22highTikTok Ads~5 min to fix
Caption SEO
- Pass
- Captions include high-intent keywords for search discovery
- Warning
- Some keywords in captions
- Fail
- No keyword optimization in captions
T25highTikTok Ads~5 min to fix
Safe zone compliance
- Pass
- Key content within safe zone (X:40-940, Y:150-1470)
- Warning
- Minor elements outside safe zone
- Fail
- Key text/CTA in UI overlay zones
T20mediumTikTok Ads
TikTok Shop integration
- Pass
- Shop catalog connected (for e-commerce)
- Fail
- Eligible but not connected
T21mediumTikTok Ads
Video Shopping Ads (VSA)
- Pass
- VSA tested for product catalog accounts
- Fail
- Not tested despite eligible catalog
T23mediumTikTok Ads
Sound/music usage
- Pass
- Trending or engaging audio used
- Warning
- Licensed audio but not trending
- Fail
- Silent ads (TikTok is sound-on platform)
T24mediumTikTok Ads~2 min to fix
CTA button
- Pass
- Appropriate CTA button selected (not default)
- Fail
- Default CTA without customization