M19highMeta Ads
Audience overlap
- Pass
- <20% overlap between active ad sets
- Warning
- 20-40% overlap
- Fail
- >40% overlap between ad sets
All controls
Audience & Targeting
7 controls.
M20highMeta Ads
Custom Audience freshness
- Pass
- Website Custom Audiences refreshed within 180 days
- Warning
- 180-365 days old
- Fail
- >365 days old or not created
M23highMeta Ads~10 min to fix
Exclusion audiences
- Pass
- Purchasers/converters excluded from prospecting
- Warning
- Partial exclusions
- Fail
- No purchaser exclusions from prospecting
M24highMeta Ads
First-party data utilization
- Pass
- Customer list uploaded for Custom Audience + Lookalike
- Warning
- List uploaded but not refreshed
- Fail
- No first-party data uploaded
M21mediumMeta Ads
Lookalike source quality
- Pass
- Lookalike source ≥1,000 users from high-value events
- Warning
- 500-1,000 users
- Fail
- <500 users or low-value source
M22mediumMeta Ads
Advantage+ Audience testing
- Pass
- Advantage+ Audience tested vs manual
- Fail
- Not tested
M-TH1lowMeta Ads
Threads placement evaluation
- Pass
- Threads placement reviewed (GA Jan 2026, 400M+ MAU). Lower CPMs but only ~0.04% of ad spend in Q3 2025. Worth testing for incremental reach
- Fail
- Not evaluated