G-DG2criticalGoogle Ads
VAC migration status
- Pass
- All migrated to Demand Gen (auto-upgraded April 2026)
- Warning
- In progress
- Fail
- VAC still active
All controls
Ads & Assets
24 controls, 2 of them critical.
G31criticalGoogle Ads
PMax asset density
- Pass
- ≥20 images, ≥5 logos, ≥5 native videos. PMax needs 30-50+ conv/mo
- Warning
- 5-19 images / <30 conv/mo
- Fail
- <5 images OR 0 logos OR 0 video
G-AD2highGoogle Ads
CTR vs industry benchmark
- Pass
- CTR ≥ industry average
- Warning
- 50-100% of avg
- Fail
- <50% of avg
G-AI1highGoogle Ads
AI Max enabled on Search campaigns
- Pass
- `campaign.ai_max_setting.enable_ai_max` is true on every enabled Search campaign
- Warning
- true on some, not all
- Fail
- true on none of the enabled Search campaigns
G-AI2highGoogle Ads
AdsBot can crawl the landing pages
- Pass
- robots.txt does not block AdsBot-Google from the ad's landing pages (AdsBot ignores the global `*` group, so only an explicit AdsBot rule blocks it)
- Warning
- Some ad landing paths blocked, others reachable
- Fail
- An explicit AdsBot-Google disallow covers the ads' landing pages — Google cannot read the site to check ad quality, and DSA and AI Max final URL expansion have nothing to read
G-DG1highGoogle Ads
Demand Gen image assets
- Pass
- Both video AND image assets (20% more conv same CPA)
- Warning
- Video only
- Fail
- No DG campaigns despite eligibility
G-DG3highGoogle Ads
Demand Gen frequency capping loss
- Pass
- Alt measurement in place for former VAC frequency-cap campaigns
- Warning
- Not monitored
- Fail
- Former VAC relied on caps, no replacement
G-PM1highGoogle Ads
Audience signals configured
- Pass
- Custom signals per asset group
- Warning
- Generic only
- Fail
- None
G-PM2highGoogle Ads
PMax Ad Strength
- Pass
- "Good"/"Excellent"
- Warning
- "Average"
- Fail
- "Poor"
G-PM3highGoogle Ads
Brand cannibalization
- Pass
- <15% of PMax conv from brand terms
- Warning
- 15-30%
- Fail
- >30%
G-PM5highGoogle Ads
Negative keywords
- Pass
- Brand + irrelevant applied (up to 10K)
- Warning
- Some applied
- Fail
- None
G-PM6highGoogle Ads~10 min to fix
PMax campaign negatives
- Pass
- Campaign-level negatives configured (now available for ALL advertisers; ~15% cost reduction)
- Warning
- Account-level only
- Fail
- None
G26highGoogle Ads
RSA per ad group
- Pass
- ≥1 RSA per ad group (≥2 rec)
- Warning
- 1 RSA
- Fail
- Ad groups without any RSA
G27highGoogle Ads
RSA headline count
- Pass
- ≥8 unique headlines (ideal 12-15)
- Warning
- 3-7
- Fail
- <3
G29highGoogle Ads
RSA Ad Strength
- Pass
- All RSAs "Good" or "Excellent"
- Warning
- Some "Average"
- Fail
- Any "Poor"
G32highGoogle Ads
PMax video assets present
- Pass
- Native video in all formats (16:9, 1:1, 9:16)
- Warning
- 1-2 formats only
- Fail
- No native video
G34highGoogle Ads
PMax final URL expansion
- Pass
- Configured intentionally
- Fail
- Default ON without review
G35highGoogle Ads
Ad copy relevance to keywords
- Pass
- Headlines contain primary variants
- Warning
- Partial
- Fail
- No relevance
G-AD1mediumGoogle Ads
Ad freshness
- Pass
- New copy tested within 90 days
- Fail
- No new ads in >90 days
G-AI4mediumGoogle Ads
Ad-asset automation opted in
- Pass
- Both final URL expansion and ad text customization are `OPTED_IN` on every enabled Search campaign
- Warning
- opted in on some campaigns, or only one of the two, not both everywhere
- Fail
- both opted out (or unset) on every enabled Search campaign
G-PM4mediumGoogle Ads
Search themes
- Pass
- Configured (up to 50/group)
- Warning
- <5
- Fail
- None
G28mediumGoogle Ads
RSA description count
- Pass
- ≥3 descriptions (ideal 4)
- Warning
- 2
- Fail
- <2
G30mediumGoogle Ads
RSA pinning strategy
- Pass
- Strategic (1-2 positions, 2-3 variants each)
- Warning
- Over-pinned all positions
G33mediumGoogle Ads
PMax asset group count
- Pass
- ≥2 asset groups (intent-segmented)
- Warning
- 1 asset group