T01criticalTikTok Ads
TikTok Pixel installed
- Pass
- Pixel firing on all relevant pages
- Warning
- Firing on most pages (>90%)
- Fail
- Pixel not installed or broken
All controls
Technical Setup
3 controls, 1 of them critical.
T-EA1highTikTok Ads
Events API Gateway setup
- Pass
- Events API Gateway configured for simplified server-side tracking (recovers 13%+ of missed conversions vs pixel-only). SKAN 4 integration with coarse conversion values active for iOS
- Warning
- Events API planned but not deployed
- Fail
- No server-side tracking (pixel-only, missing 13%+ of conversions)
T02highTikTok Ads
Events API + ttclid
- Pass
- Server-side events via Events API with ttclid passback
- Warning
- Events API active but no ttclid passback
- Fail
- No server-side tracking