G21criticalGoogle Ads
Critical QS keywords
- Pass
- <10% with QS ≤3
- Warning
- 10-25%
- Fail
- >25%
All controls
Keywords & Quality Score
8 controls, 1 of them critical.
G-KW2highGoogle Ads
Keyword-to-ad relevance
- Pass
- Headlines contain primary keyword variants
- Warning
- Partial inclusion
- Fail
- No variants in headlines
G20highGoogle Ads
Average Quality Score
- Pass
- Impression-weighted QS ≥7
- Warning
- QS 5-6
- Fail
- QS ≤4
G22highGoogle Ads
Expected CTR component
- Pass
- <20% Below Average
- Warning
- 20-35%
- Fail
- >35%
G23highGoogle Ads
Ad relevance component
- Pass
- <20% Below Average
- Warning
- 20-35%
- Fail
- >35%
G24highGoogle Ads
Landing page experience
- Pass
- <15% Below Average
- Warning
- 15-30%
- Fail
- >30%
G-KW1mediumGoogle Ads
Zero-impression keywords
- Pass
- No 0-impression keywords in last 30 days
- Warning
- <10% zero-imp
- Fail
- >10% zero-imp
G25mediumGoogle Ads
Top keyword QS
- Pass
- Top 20 spend keywords all QS ≥7
- Warning
- Some at QS 5-6
- Fail
- Top keywords with QS ≤4