T11highTikTok Ads
Bid strategy
- Pass
- Lowest Cost for volume; Cost Cap for efficiency
- Fail
- Bid Cap set too aggressively (severe under-delivery)
All controls
Bidding & Learning
3 controls.
T12highTikTok Ads
Budget sufficiency
- Pass
- Daily budget ≥50x target CPA per ad group. GMV Max mandatory for all Shop Ads (July 2025). For first-time VSA campaigns, budget ≥50x target CPA. Evaluate holistically: Shop total GMV / (Ads cost + affiliate commission)
- Warning
- 20-49x CPA
- Fail
- <20x CPA per ad group
T13highTikTok Ads
Learning phase
- Pass
- Ad groups achieving ≥50 conversions/week
- Warning
- 25-50 conversions/week
- Fail
- <25 conversions/week (stuck in learning)